REASONS WHY SOFIA RICHIE SHOULD BE YOUR NEW MUSE

31 | 10 | 2016

She’s current, hella cool and kind of a big deal right now. Bow down to the face of our new campaign and get the low down on why Sofia Richie should be your new muse.

 

#1 Her style is flawless. From urban cool vibes, to edgy high fashion feels, to full on babe, Sofia can pull off any look and isn’t afraid to mix it up.

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#2 She’s unfazed by haterz and always keeps her cool in the midst of any internet dramz. We ain’t saying anything else.

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#3 Calling the likes of Bella Hadid, Kylie Jenner, Jordyn Woods and Joan Smalls to name a few her BFF’s – her girl gang gives us major #SquadGoals envy.

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#4 Model, occasional reality TV guest star, style icon and aspiring fashion designer – is there anything she can’t do? Talk about boss girl goals.

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#5 Braids are her go-to do of choice and she rocks them like no other. We’re kind of obsessed.

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#6 Yeezy himself thinks she’s pretty cool with Sofia making her runway debut walking for Kanye’s Yeezy Season 4 show. Getting the “cool” nod of approval from Mr West himself is kind of a big deal.

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#7 Sofia doesn’t take herself too seriously and her attitude is hella refreshing. Keep being you girl.

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#8 We’re not sure whose more famous, her dad or her sister, but her love and admiration for her famous fam makes us feel all warm and fuzzy inside.

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#9 She bossed working it for our new advert as the face of our campaign, sealing the deal for her rise to being an upcoming superstar.

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Having only just turned 18 and already dominating the scene we’re expecting big things. It’s only the beginning for Sofia Richie. Better make her your muse.

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