It’s everyone’s fave time of year (yes, Christmas but also the annual wrap up).
In honour, we’ve rounded up the top fashion trends for 2024.
With the help of our very own PrettyLittleThing elves (the SEO team), we’ve used Google Search Console and Google Analytics to pull the top trends, search terms and categories that we’ve seen peak here at PrettyLittleThing during 2024.
Whilst it’s no surprise that the likes of western, leopard print and Demure Fall appeared within the top 5 UK & US fashion trends, it’s a shock that burgundy didn’t make the list…
Top 5 Fashion Trends For 2024
UK
Western
Brown Cow Print Longline Bengaline Waistcoat
Leopard Print
Brown Leopard Faux Fur Midi Coat
Demure Fall
Charcoal Tailored Woven Cinched Waist Detail Blazer
Brat Summer
Premium Black Washed Faux Leather Zip Front Halterneck Corset
Premium Black Washed Faux Leather Seam Detail Low Rise Micro Mini Skirt
Streetwear
Burgundy Premium Zip Up Oversized Sweat Hoodie
Burgundy Premium Wide Leg Joggers
US
Double Denim
Vintage Sleeveless Western Studded Keyhole Detail Denim Top
Vintage Washed Front Seam Studded Flared Jeans
Demure Fall
Stone Oversized Lightweight Crinkle Mac Trench Coat
Street Style
PLT Ash Grey Printed Boxer Waistband Wide Leg Sweatpants
Western
Leopard Print
Plus Brown Leopard Print Cropped Boxy Bomber Jacket
Top 3 On-Site PrettyLittleThing Search Terms
UK
Taupe Premium Woven Bandeau Coreset Straight Leg Jumpsuit
Charcoal Bardot Bengaline Bodycon Dress
Mid Blue Wash Turn Up Hem Barrel Style Jeans
US
Plus Black Boned Satin Drape Detail Mini Dress
Plus Black Faux Leather Wide Leg Pants
Plus Black Double Layer Contour Jersey Bandeau Wide Leg Jumpsuit
Top 3 Most Shopped Categories
UK
Chocolate Slinky High Neck Ruched Mini Dress
Burgundy Strappy Ruched Drape Detail Maxi Dress
Cream Satin Underwired Slip Dress
US
PRETTYLITTLETHING Cream Contrast Print Wide Leg Sweatpants
Plus Washed Black Raw Edge Waistband Boyfriend Jeans
Light Blue Wash Cargo Pocket Bandeau Denim Jumpsuit
Top 5 Products Added To Wish List’s During 2024
UK & US
Basic Grey Marl Cotton Blend Fitted Crew Neck T Shirt
Basic Black Cotton Blend Fitted Crew Neck T Shirt
PRETTYLITTLETHING Black Logo High Waisted Cuffed Joggers
Ash Grey Wide Leg Oversized Joggers
All about the trends?
