How to be beach body ready? Have a body, hit the beach.
Why We’re All About Swim Unfiltered
This swim season weâ€™re advocating the #EveryBodyInPLT movement with a campaign rooted in body positivity, confidence and acceptance for all. Entirely shot on smartphone, when youâ€™re looking this good, itâ€™s no filter necessary. This beach gonna be ready for whatever body youâ€™re about to serve it this summer.
Itâ€™s time to forget the filters! Make moves with what youâ€™ve got and simply own it. Get ready to flaunt it this summer, â€˜flawsâ€™ and all.
So what you waiting for? Go seek summer nights, poolside plans and memories that will last a lifetime!
All bodies are beach bodies. Every single body. That includes yours. This is #EveryBodyInPLT.
Check out the entire swim unfiltered campaign here!